Aidar Kussainov and Aizhan Imangaliyeva are husband and wife and entrepreneurs by nature. As vegetarians and environmentalists, they put their knack for entrepreneurship to good use in launching Ademi. Living near the Pacific Ocean Bay, they try to spend as much time as they can in the ocean or by the water.

This is why the conservation of marine life is of special importance to them. They believe food is a huge industry for disruption and they want to normalize plant-based food consumption through the creation of irresistible seafood alternatives, thus protecting the natural environment they enjoy.